Long-running TV game show, The Price is Right, will soon go live on television stations in Nigeria.
Behind the treat is Lagos-based Genesis Studio, which has secured the right to air it, in collaboration with a London-based television content, production and distribution company, Fremantle Media.
A programme that combines entertainment with commercial experience, The Price is Right demands that participants know prices of a wide range of products, which are usually consumer goods.
In the process, it excites and enlightens families, businesses and the general public.
According to the Chief Executive Officer, Genesis Studios, which produced TV dramas such as So Wrong So Wright and Tales of Eve, Mr. Olatubosun Olaegbe, the company bought into the show because it is engaging and family-friendly.
At a media briefing recently held at Protea Hotel, Maryland, Lagos, he said, “We have been looking for a world-class game show that would engage and entertain the entire family and The Price is Right is the perfect format for us and we know it will be a big success in Nigeria. I am grateful to Fremantle Media for a partnership that ensures Nigerians will benefit from the wide acceptability of the show and, most importantly, the simplicity of its audience rating, which means that even the very young could participate and smile home with mouthwatering prizes.”
Also, the Senior Vice President, Middle East, Africa and South Eastern Europe, Fremantle Media, Anahita Kheder, is quoted in a statement as saying that after the huge success of Idols, Got Talent and X Factor in Nigeria, they had high hopes for The Price is Right.
“We are looking forward to working with Genesis Studios to bring our heritage format to life. The Price is Right continues to be a hot property. The legendary US version is now in its 44the season and is still attracting a huge audience. Just last year, each episode averaged 5.4 million viewers per episode, making it the number one daytime show on CBS,” he said.
While Genesis will start shooting episodes of the show from August, it is expected to be on air from January 2017.
The programme is said to enjoy the support of the Electronic and Media Content Owners Association of Nigeria.