FremantleMedia International (FMI) and Genesis Studios have today announced a partnership to bring a local version of the classic game show format, The Price is Right to Nigeria. The deal will see Genesis Studios produce three series of the FremantleMedia format, taking the total number of adaptations of the iconic, witty and fast paced format to an incredible 41 versions worldwide.
Anahita Kheder, SVP Middle East, Africa & South Eastern Europe said, "After the huge success of Idols, Got Talent and The X Factor in Nigeria we have high hopes for The Price is Right and we are looking forward to working with Genesis Studios to bring our heritage format to life. The Price is Right continues to be hot property. The legendary US version is now into its 44th season and is still attracting huge audiences, just last year each episode averaged 5.4 million viewers per episode, making it the number one daytime show on CBS"
Olatunbosun Olaegbe, Managing Director, Genesis Studios said, "We have been looking for a world class game show that would engage and entertain the entire family. The Price is Right is the perfect format for us and we know it will be a big success in Nigeria"
Abraham Praise, TPIR Project Director, Genesis Studios said "The Price is Right is a long running and successful format and we can’t wait to adapt it in Nigeria and see the latest territory contestants come on down to play."
The US version of The Price is Right is the most successful gameshow in television history. The format features contestants as they are invited to “come on down”, take to the stage and use their shopping knowledge in a bid to guess the correct price of everyday objects. With a charismatic host, an electric atmosphere, crazy games and life changing prizes up for grabs, The Price is Right is a game of non-stop excitement.